Companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them, according to new research.
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/09/210907094718.htm
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/09/210907094718.htm
Apologizing to customers after product failures can encourage repurchase, stave off lawsuits
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September 07, 2021
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