Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is -- but it can sometimes backfire on sellers, a new study shows.
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/08/210826170122.htm
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/08/210826170122.htm
Ending prices with '.99' can backfire on sellers
![Ending prices with '.99' can backfire on sellers]()
Reviewed by cmakigo
on
August 28, 2021
Rating:
No comments:
Post a Comment