Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to new research. At issue in a new study was a social-cognitive construct called theory of mind, which considers how well people assess the mental states and apparent goals of others. Turns out, it affects a person's evaluation and willingness to buy a product.
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/04/210422123652.htm
from Latest Science News -- ScienceDaily https://www.sciencedaily.com/releases/2021/04/210422123652.htm
Researchers show how 'theory of mind' influences advertising skepticism
![Researchers show how 'theory of mind' influences advertising skepticism]()
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April 23, 2021
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